
In a knowledge-based society, in knowledge-based work, effective communication is paramount to success. I work within the enterprise software business where concepts, technology, ideas, architecture, and roadmaps are my world 24 / 7, 365 days each year. Not only is it crucial to communicate with clarity, it is important that the communication is remarkable and memorable. If you have what felt like a great meeting, but people don’t remember the key ideas one week later, your efforts have failed and [more…]