Sep 192011

The amount of time people are spending on social networks is extraordinary and the pace of growth and change is incredible.

Have you heard of yet? You will. Check out #3 on the chart below. Tumblr, by the way, launched less than 5 years ago. Tumblr’s About page says they now have more than 50 ((implying less than 100?) employees.

Here are the estimated minutes Americans spent on social networks and blogs in May 2011, taken from Nielsen’s Social Media Report: Q3 2011.For most people, really BIG numbers are hard to get one’s mind around (or the state lottery would no longer work). In case you don’t have your calculator handy, 53.46 Million minutes at Facebook alone is more than 100,700 years of time (in one month!). Yes, this is “wow!” moment because that means Facebook will use over 1,000,000 years of American waking hours in 2011.

It is time each of us really understand the impact of social networks. I highly recommend reviewing the 12 slides presented, because social media is a tsunami that will have a tremendous effect on the future.

It has never been easier, and never been harder to become an overnight, world-wide sensation. Easy because so many interconnections exist, moving information world-wide, instantly. Hard because everybody is playing at the party, well illustrated in the tennis match commercial from a few year’s back that many people have seen (but if you have not, here it is).

With change, the Optimistic Few see great opportunity. See it. Understand what you can do to help. Act on it decisively. Rock the world.

I.M. Optimism Man

PS. As a side note, I continually question how much time we dedicate to certain pursuits and Facebook is one of them. It fits rather nicely with my argument that one should consider avoiding most “news” sources. But, it is also clear that social networking will continue to grow exponentially, and therefore there is great opportunity for a person that understands and sees a good opportunity to succeed in the new new world.

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