What brands are you happy to wear on your t-shirt?
This is an interesting question. The older I get, the more I realize that the brands we are willing to wear on a t-shirt define how we see ourselves. In the incredibly successful society that we live in in America, most of us effectively have no problem getting yet another t-shirt. So what we choose to is a reflection about who we are, or at least the impression we want to make to others.
I find that very few brands make it to my shirts. Nike is a mainstay, because I love the ‘just do it’ message. NYSE? Sure, I love engaging with anyone interested in investments. Gucci? Not so much… definitely not me. What t-shirts do you wear or would you like to wear if you found them in a store?
Now, what does it take to build such a brand? A brand that customers are happy to display on their chest? What can you do to help your company win chest-billboard-embrace? If your company can make this leap, it really is a difference maker. It is actually an extraordinary goal.
I.M. Optimism Man