When it comes to sport, we enjoy watching a hyper competitive match. Rules, referees, and video replay are all in place to keep game day as fair as possible. But in daily life, we all realize that a completely level playing field is not a great situation. Imagine that you are up for a promotion, but that there are 11 other candidates with exactly the same resume and experience? Not a comfortable situation, is it?
The same applies to companies. Imagine that six companies are fighting it out to deliver raw lithium ore to Tesla’s new battery plant. It is hard to win when your product lacks differentiation.
Consider this quote:
What is your secret sauce? Where do you disagree with crowd-thinking? How creative are you, and do you have evidence of your creativity? Make a list on paper, in your journal. Is it strong or does it barely make a difference? What can you do in the next 18 months to have a better list by the start of 2019?