Oct 042015

Basic knowledge doesn’t get you far. If it did, everyone with a smartphone and access to Google would become CEO of Skynet or some other growing multi-national corporation.

Ideas are far different than knowledge. Fresh ideas — your ideas — your ideas blended with other ideas — are one of your most important assets. A great idea person is welcome in any group, whether work associates, sports teammate, or personal friends.

The problem is that ideas are often like fine wine — it takes time for them to grow in character.


I have posted often about keeping journals — writing it down is helpful. But, as I personally have discovered, ideas that are inter-dispersed in chronological journals get lost — the signal disappears in the surrounding noise.

Do you keep an ever-growing, well-indexed vault of your ideas? Do you read over your ideas on a regular basis, so that they serve as a catalyst for new ones? How do you distill ideas so that they don’t get lost in the clutter? How do you improve them over time?

Imagine if you started when you were young — lets say as a middle-school student or a freshman in high-school — and wrote down every idea! you ever had in a permanent vault. What if you then re-read and added to your ideas at least once every three months?

This would constitute managing your ideas as an important asset. Do you manage your ideas as an asset?

If you have no idea how to start, I would suggest Day One if you are an iPhone / iPad / Mac person. Evernote is another possibility although I find it cumbersome to review and improve. IdeaMatrix is a good tool that I helped invent, if you are happy with text only idea management (which offers brilliant speed and ease, but gives away pictures). As I type, I realize that I have not done my homework because I don’t know how to effectively export and backup from Day One or Evernote — and it is pretty clear that most tech companies expire after a few years. Trusting one of these with your idea vault also means that you must backup / offline / in a export-import friendly format. I will update this post after I work through the backup capability investigation. [here is an update on Day One — export to an adobe ‘pdf’ file seems to be the best backup — of course, that means you should do so on a regular basis, but in general, I’m comfortable with the capability.]

A few quotes to consider:

“There is one thing stronger than all the armies in the world, and that is an idea whose time has come.”
– Victor Hugo

“Ideas are great, but mostly worthless, without action and optimism.”
— Bob Sakalas

“Ideas won’t keep. Something must be done about them.”
– Alfred North Whitehead

Are you an idea person? Manage and refine your most valuable of assets. If you are not an idea person today, start a vault today — it isn’t magic.

I.M. Optimisman

PS. An article worth reading… how IBM encourages invention.

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