Every topic worth discussing, deserves a good story. Yet, usually, in the world of business, most people just present the facts, the what something is, the what it does, and the how it does it. When I ask the presenter why, he or she often says that its hard to come up with a relevant story and the story is not that important anyway.
Nothing can be further from the truth. Imagine that you are a product manager who has shepherded version 3.0 of XYZ-CRM software for the last 18 months to get to today’s launch. 18 months, 300 man-years of time, and you decide that it is not worth creating a story that would clearly make it more interesting, more memorable, and likely, more successful in the marketplace?
Watch this interesting TedX session by David JP Phillips below:
I believe everything worth doing, everything worth launching, everything that has a web page or a web site, deserves a good story. It doesn’t matter if “it” is a product, a service, or an idea.