Everything is become more complicated and interconnected. When faced with a difficult decision, almost everyone adds more detail, weighs more aspects, analyzes the problem to the n-th degree, and creates complexity. I personally work to sell solutions that create timely, valuable, and actionable insights from data, a topic that is truly large, complex and ever-growing, given the explosion of “big data” as zillions of devices connect to networks and every aspect of business becomes digitized by computers. The result is thousands of topics from hundreds of vendors and millions of powerpoint slides.
Every data analytics vendor dilutes its message with every word added to every powerpoint slide. Every company uses the same buzz words, every slide says much of the same, and the final slides always says the preceding 100 slides prove that this vendor’s specific solution is the best decision.
I believe there is great opportunity for a bold optimist that decides to zig when everyone else is following the zagging herd: simplify the message while everyone else complicates it.
If I was the customer, I would limit each presentation to 30 minutes, with 20 minutes of presentation and 10 minutes of question and answer. I would limit each vendor to the top 5 reasons their solution is best for my company. I would limit the number of powerpoint slides to 10, and the number of words per slide to 20.
Would less be better? Of course it would, because each vendor would be forced to distill their message to the essential. The customer could better compare each vendor’s solution at its core essence. TED presentations are phenomenal and each is limited to 20 minutes.
This applies to all aspects of life, and it offers you great opportunity to shine. If you are a lawyer, are you better off with a rambling 40 minute final argument or a 5 minute hard hitting one? If you are a teacher, is it best to spend hours on one topic or boil it down to the essential while students are still paying attention? If you are a preacher on Sunday, will the congregation pay better attention to 40 minutes of fire and brimstone… well, you get the picture. I have found that if you “train” your target audience that your message will be short, they will pay close attention because they appreciate your approach.
Anyone can become the Master of Succinctness with effort and expertise. People love those that can make their point, with impact and simplicity. Less is more, when done well. Your career will flourish. I’m still amazed that the Gettysburg Address was less than 300 words, yet most big data analytics slides have 100 words of broken English on each.
PS. In case we forget, here is the Gettysburg Address, all 272 words of it…
Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.
But, in a larger sense, we can not dedicate — we can not consecrate — we can not hallow — this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.
November 19, 1863